Rebrand: BigMan Washes
BigMan Washes builds, sells, maintains, and sells chemicals for car washes. The national client wanted to be represented as a big company that still had plenty of time for the small guys without feeling corporate. The design doesn’t take the “BigMan” from of the company name literally but instead does the opposite by representing him as a boy hero saving the day. He is flying over a big city to represent that they can handle the big companies. The gears and wrench are for service and some of the bubbles in his trail are actually h2o molecules.
Vertically stacked version.